Customer Discovery

For StartUps, Dreamers, and Established Businesses

Whether you are a legacy family business seeking to add a business unit or product line or a seasoned employee dreaming of becoming an employer, customer discovery is essential before investing time and capital and triggering reputation risk.

By conducting post-mortem research of 101 startups, CB Insights found that the #1 reason start-ups fail is because there is no true market need for their solutions. This held true for 42% of the 101 startups.

So, how do you alleviate this problem without wasting the capital, time and emotional well-being of the entrepreneur and their ecosystem? You conduct non-biased, third-party customer discovery and interviews.

The customer discovery process must be conducted by a third-party as the entrepreneur will always be biased, even unconsciously, towards their business idea. Even if the data gathered through customer discovery does not substantiate a viable market for an entrepreneur’s idea, ego and passion can distort these results. For investors and strategic partners in that idea, this means a loss of capital, reputation and time. For entrepreneurs, this also means a loss of capital and time, but also trust.

For further information about customer discovery and examples of client projects, please inquire here and check out the “Testimonial” section of the website.